History

AdCritter’s parent company was founded by Gabriel Smith and Eric Busby in 2014 using their respective expertise in marketing and technology. For several years we developed advanced ad targeting platforms for Fortune 500 clients, particularly in the healthcare and defense industries.

AdCritter was birthed in 2019 to make these same technologies available to small business. Programmatic advertising and advanced ad targeting are no longer the exclusive domain of the world’s biggest companies. AdCritter is proud to have made these powerful technologies accessible even for the smallest of businesses.