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One way to ensure your ads target the right people is by using customer personas or fictional characters created to emulate a genuine user who would use your service. When you adopt these personas, you can advertise using personalized messages that will ultimately reach the actual users they represent.

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If you’re one of the 33% of businesses who aren’t on social media, it’s time for a change– and fast. Social media for small businesses is an excellent tool for gaining traffic and building a brand. Not sure where to begin? Here’s a guide to learn how small businesses can optimize social media.

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