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Two businesswomen using a tablet device to connect with their customers through their business website.

A small business can sometimes develop doubts about whether to advertise. This is primarily due to a lack of adequate funds or tight competition. But in reality, advertising can be one of the most crucial aspects of any business as it directly connects the business to its most vital need: customers.  So, despite the size…

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What if you could turn every person who walks near your store into a paying customer? About 85% of Americans use a smartphone, and with geofencing marketing, you can find out who’s in your area and target ads directly to their mobile devices.

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If you’re one of the 33% of businesses who aren’t on social media, it’s time for a change– and fast. Social media for small businesses is an excellent tool for gaining traffic and building a brand. Not sure where to begin? Here’s a guide to learn how small businesses can optimize social media.

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