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Female small business owner shooting a TV ad to feature her business' products and services.

2021 is the year small business breaks into TV advertising. Television networks are no longer too big, too monolithic for small business marketing. From impressions to dispersed networks, small businesses finally have the opportunity to reach broad television audiences during their individual prime times. Small businesses have always looked for clever, accessible ways to advertise, and, traditionally,…

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Two businesswomen using a tablet device to connect with their customers through their business website.

A small business can sometimes develop doubts about whether to advertise. This is primarily due to a lack of adequate funds or tight competition. But in reality, advertising can be one of the most crucial aspects of any business as it directly connects the business to its most vital need: customers.  So, despite the size…

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Businessman using a tablet device to locate customers through geo-targeting.

In the current competitive world of digital marketing, you need to leverage your marketing campaigns to get ahead of your competitors. One of the strategies businesses use To ensure their marketing is successful, businesses use location-based approaches such as geo-targeting. Geo-targeting is a type of marketing that sends advertising messages based on the consumers’ location.…

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One way to ensure your ads target the right people is by using customer personas or fictional characters created to emulate a genuine user who would use your service. When you adopt these personas, you can advertise using personalized messages that will ultimately reach the actual users they represent.

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