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Group of sales professionals in an office brainstorming for their business' advertising campaign.

In today’s marketing world, tracking and determining if an advertising campaign is working has become more and more challenging. Marketers and business owners may not always see a direct conversion or how clearly things are working, especially with cookie-based tracking on the decline, But despite the challenges, you still need to tell if your advertising…

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Female real estate agent using a laptop for advertising her company to its future customers.

Why should a real estate agent advertise? What are some of the best advertising techniques a real estate agent can use when striving to obtain new clients? Advertising––or lack of it can make or break any business or professional service, including real estate. Realtors can transform their sales rates by targeting their ads toward the…

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Team of business professionals in the office brainstorming about effective product advertising.

In recent years, it has become increasingly difficult for marketers to track advertising in general, whether native, regular display, or other types. It seems like marketing attribution is only going to get trickier, with the advent of the so-called “cookieless future.” The thing is, you need to know how your campaigns are performing. After all,…

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