Skip to content

Spotlight on Marjory Warren

Asset 2@4x

Small businesses work hard to standout from their big box and big name competitors all year long but especially during the holiday shopping season.  Chris Warren is no different.  She’s the owner of the Marjory Warren Boutique that started as a brick-and-mortar retailer in New York City and is now fully online. 

The boutique has a specific customer — women over 50 who struggle to find flattering clothes that allow them to express their style.  “I took over the business when Marjory retired because it fit my life as a young mother, and I enjoyed the challenge of dressing women who were adjusting to their changing bodies. Obviously, a 30-year-old is different from a 60-year-old body!”

Warren curates all the clothing and accessories for the older woman, specializing in casual yet artistic, whimsical looks that appeal to a diverse group of women.

“This is not just physical, it’s also psychological,” declares Warren. “How we feel about projecting ourselves to the world doesn’t change because we are older.  Clothing is a huge part of this.”

Though she enjoys being her own boss, Chris admits she’s had to learn the business side of things as she goes and that includes advertising.  She’s been using AdCritter to build awareness of her brand, knowing that there is a significant need in the marketplace for fashions for women who can’t and don’t want to wear crop tops and skinny jeans.

Using our platform, she has created her ads by using AdBuilder where she uploads images of her clothing, modeled by herself and friends to cut down on costs.  She is using audience-based targeting to focus on women who shop at competitor stores, upscale grocery stores, AARP members, lovers of Broadway and museums and even fans of Oprah’s Book Club. 

Keeping the Marjory Warren Boutique going during the pandemic took all of her resourcefulness and creativity.  She already had an e-commerce site so she just had to learn to use it effectively.  She was also able to secure some funding from ClearAngel, which provides equity-free capital to early-stage startups. 

Her advice for other small business owners? Don’t tell yourself you can’t do something or you don’t have the time.  She recommends learning about how other businesses have become a success.

“The best business advice I keep with me was from a book I read about the history of furniture manufacturing in the U.S. I sell clothing!” says Warren.  “One thing I have done all my life is to learn from others and reciprocate when you can.  It really does take a village.”

You can check out the Marjory Warren Boutique at MarjoryWarrenBoutique.com where you can sign up for a holiday gift guide.

Instagram: @marjorywarrenboutique

FB @marjorywarrenboutique

TikTok @marjorywarrenboutique

You can learn more about ClearAngel at Angel.Clearbanc.com

(Visited 60 times, 1 visits today)

You May Also Like Reading

A concept of using repetition principle in advertising - businesswoman using different platforms to upload her company's advertisements on the internet.

The Repetition Principle: Why it is Important for Advertising Success

January 12, 2022

If you’ve ever struggled to remember someone’s name at a party, you know how important repetition is to recall information. The same goes for repetition in advertising. Research proves that repetition plays a role in making messages more effective. The frequency of messaging goes a long way in ensuring people remember your brand. This article explores why…

Read More

Spotlight on Marjory Warren

December 20, 2021

Small businesses work hard to standout from their big box and big name competitors all year long but especially during the holiday shopping season.  Chris Warren is no different.  She’s the owner of the Marjory Warren Boutique that started as a brick-and-mortar retailer in New York City and is now fully online.  The boutique has…

Read More
Person holding a TV remote control while seeing different connected TV ads.

Understanding Connected TV and the Benefits of CTV Advertising for Small Business

October 19, 2021

Connected TV is at the very heart of what defines TV in many American homes. It brings to life predictions that ‘cord-cutting’ would increase by nearly 30% in 2021. The viewing platform was popular before the pandemic hit. The lockdowns only fueled its popularity as more people sought cheaper streaming services to keep them entertained. 68%…

Read More