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Event Advertising: How to Advertise Small Businesses

Businesswoman speaking in front of clients in a business event.

Your growing business needs opportunities to enhance its visibility in the market. This gets you more customers and an edge over the competition. If opportunities aren’t available, you can easily create your own. You may choose to have a sale or a colorful event to promote a new branch or new location. Here is where event advertising comes in.

If you’re looking to grow your clientele and increase your sales quickly, you need to boost your brand awareness and business presence. In turn, this increases your profitability and gives your brand a larger audience. An event is a perfect way to gather people interested in your business.

Here are some tips to help you with event advertising!

Start Promoting as Early as Now

It’s never too early to start advertising your next event––even if that means spreading the word at a current event. When hosting interested customers, ease them into your next event because they can promote it, drawing more customers to your brand.

As a general rule of thumb, the best time to start advertising your event is now. Practically speaking, it would be best to start promoting 3-6 months in advance. This will give your clients enough time to buy tickets and advertise for you.

Timing is everything! If you wait too long, you could lose up to 50% of potential customers compared to a properly advertised event.

Perform a Regular Event Advertising

You need to gradually build up the details of your events to your clients. It’s best for your business if you release information that is relevant to your upcoming event every 2 weeks after the date of your initial announcement.

This strategy will make sure that there is a continuous buzz about your brand/event. Your advertising strategy should start as a trickle and grow into a steady flow of information. Every follow-up advertising can turn into sales for your business.

Take Full Advantage of Social Media

Social media platforms have been a real asset to marketers and businesses all around the globe. The internet has given small businesses the power to reach millions of people with the swipe of a thumb.

Here are some ways in which you can ensure that you make the most out of social media to market your event:

Be Smart and Informed About SEO

Search engine optimization (SEO) will make your business blog visible and accessible to everyone. Ideally, your blog should be displayed on the first page of any search engine, and so you should use keywords to make your content visible and boost your online clientele.

There are hundreds of research tools that can help you optimize your blog content to boost your online event awareness––both free and paid. Imagine how beneficial it would be if your event advertisement is the first thing that pops up when someone does a quick internet search about anything remotely related to your business.

Business owners in an office planning for their business event advertising.

Use Your Event Hashtags as Often as You Can

Once you’ve found critical keywords that suit your needs, these words are what you’ll need to make the perfect hashtags to include whenever you post about your event.

This goes for any advertisement, whether digital, printed, written, or spoken material. It applies to all your social media posts and any other marketing platform you use. This will reinforce your hashtags and make them stick in people’s minds.

You can choose to have dedicated social media pages for your event. If you do, ensure that the account description includes these hashtags and links to your main account. Twitter, Facebook, Google+, Instagram, as well as Pinterest have inbuilt hashtag support.

Aside from this, mobilize your event participants to use these event hashtags as they promote your event. This will help you reach their fan base.

But, be careful not to overuse your event hashtags. A study has shown that social media posts with more than 2 hashtags are likely to receive 32% less engagement compared with posts with no hashtags at all. Hashtag spammers do more harm than good.

Non-Digital Advertising Still Goes a Long Way

As you promote your event, you need to use a multi-channel approach in your advertising strategy. Here are some suggestions:

Use Direct Mail

Direct mail has a somewhat personal approach to advertising. It may be less common these days than digital methods, but it is still effective in event promotion.

Direct mail is any physical correspondence with your clients. It is highly efficient because it allows your customers to interact with a physical form of event advertising. It is interactive, memorable, and long-lasting.

As you send out mail about your event, you need to know your audience and clearly define your goals. You also need to have a mailing list, and your call to action should be to get people to appreciate the relevance of your business and come to your event.

Issue Tickets

You need to make sure that your event tickets are readily available and have well-identified special groups. These include VIPs, early birds, and group tickets. Your tickets should be available on your business website, social media platforms, and from reliable third-party vendors.

Diversify Your Sources of Marketing Information

When it comes to advertising your event, your attendees are the best place to get marketing strategies. If you’ve had similar events in the past, you can ask the people who attended for their feedback.

If it is your first event, then make use of your competitors. Check out their past events, and look for their attendees. Find what drove them to the event and use it in your own advertising.

If you are looking to boost your brand awareness, and increase your visibility in the market through advertising, consider partnering with AdCritter. We take over all your advertising activities, so you can concentrate on growing your business. Get in touch with us for more information!

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