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Marketing

Group of sales professionals in an office brainstorming for their business' advertising campaign.

Advertising Campaign: 10 Ways to Tell if Your Campaigns are Working

July 22, 2021

In today’s marketing world, tracking and determining if an advertising campaign is working has become more and more challenging. Marketers and business owners may not always see a direct conversion…

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Female real estate agent using a laptop for advertising her company to its future customers.

5 Ways Real Estate Agents Should Use Advertising to Target Prospects

July 19, 2021

Why should a real estate agent advertise? What are some of the best advertising techniques a real estate agent can use when striving to obtain new clients? Advertising––or lack of…

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Two businesswomen using a tablet device to connect with their customers through their business website.

10 Reasons Why You Should Be Advertising Your Small Business

July 1, 2021

A small business can sometimes develop doubts about whether to advertise. This is primarily due to a lack of adequate funds or tight competition. But in reality, advertising can be…

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Businessman holding his packaged product and while using a laptop to manage his e-commerce business.

Why Native Advertising is Key to E-Commerce Success

June 28, 2021

With the ever-competitive digital market, many businesses, particularly e-commerce, are currently flexing their muscles in a bid to have a competitive edge. And as an entrepreneurial business, you shouldn’t be…

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Team of business professionals in the office brainstorming about effective product advertising.

A Small Business Guide to Determining Advertisement Effectiveness

June 24, 2021

In recent years, it has become increasingly difficult for marketers to track advertising in general, whether native, regular display, or other types. It seems like marketing attribution is only going…

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