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A concept of using repetition principle in advertising - businesswoman using different platforms to upload her company's advertisements on the internet.

The Repetition Principle: Why it is Important for Advertising Success

January 12, 2022

If you’ve ever struggled to remember someone’s name at a party, you know how important repetition is to recall information. The same goes for repetition in advertising. Research proves that repetition plays…

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Person holding a TV remote control while seeing different connected TV ads.

Understanding Connected TV and the Benefits of CTV Advertising for Small Business

October 19, 2021

Connected TV is at the very heart of what defines TV in many American homes. It brings to life predictions that ‘cord-cutting’ would increase by nearly 30% in 2021. The viewing…

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Multiple samples of digital billboard advertisements along the city streets.

Digital Billboard Advertising: Keys to Designing a Killer Billboard

August 30, 2021

If you had a fraction of a second to get your target audience hooked into what you have to say, and a couple of seconds to deliver the full message,…

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Female small business owner shooting a TV ad to feature her business' products and services.

Small Business Advertising: Why 2021 is the Year Small Business Breaks Into TV

August 23, 2021

2021 is the year small business breaks into TV advertising. Television networks are no longer too big, too monolithic for small business marketing. From impressions to dispersed networks, small businesses finally have…

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