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Female small business owner shooting a TV ad to feature her business' products and services.

Small Business Advertising: Why 2021 is the Year Small Business Breaks Into TV

August 23, 2021

2021 is the year small business breaks into TV advertising. Television networks are no longer too big, too monolithic for small business marketing. From impressions to dispersed networks, small businesses finally have the opportunity to reach broad television audiences during their individual prime times. Small businesses have always looked for clever, accessible ways to advertise, and, traditionally,…

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Two businesswomen using a tablet device to connect with their customers through their business website.

10 Reasons Why You Should Be Advertising Your Small Business

July 1, 2021

A small business can sometimes develop doubts about whether to advertise. This is primarily due to a lack of adequate funds or tight competition. But in reality, advertising can be…

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Businessman holding his packaged product and while using a laptop to manage his e-commerce business.

Why Native Advertising is Key to E-Commerce Success

June 28, 2021

With the ever-competitive digital market, many businesses, particularly e-commerce, are currently flexing their muscles in a bid to have a competitive edge. And as an entrepreneurial business, you shouldn’t be…

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Team of business professionals in the office brainstorming about effective product advertising.

A Small Business Guide to Determining Advertisement Effectiveness

June 24, 2021

In recent years, it has become increasingly difficult for marketers to track advertising in general, whether native, regular display, or other types. It seems like marketing attribution is only going…

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Businesswoman shaking hands with a female applicant for her restaurant.

Native Advertising: How Restaurants Can Use it to Hire

June 21, 2021

Finding employees is becoming a serious headache for small businesses––especially restaurants. This is due to their lack of funds and the increased competitiveness among other local restaurants. With the current lull…

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10 Ways to Promote your Local Business in 2021

June 17, 2021

It takes five to seven seconds to start forming brand awareness. Meanwhile, it only takes 10 seconds for someone to make a decision based on visuals. Without a strong marketing strategy, these 10 seconds could be fatal for your growing brand awareness. Here are 10 tips to promote your business and make strong first impressions for every post!

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Buyer Intent Advertising: How to Use Data

June 14, 2021

While large companies like Apple or Coca-Cola can afford to advertise wherever, smaller businesses need a strategy. Fortunately, buyer intent, or a consumer’s willingness to buy, offers small businesses the data they need to develop these strategies

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Businessman using a tablet device to locate customers through geo-targeting.

Geo-Targeting: Customizing Campaigns for Small Businesses

June 10, 2021

In the current competitive world of digital marketing, you need to leverage your marketing campaigns to get ahead of your competitors. One of the strategies businesses use To ensure their…

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The Beginner’s Guide to Advertising Personas

June 7, 2021

One way to ensure your ads target the right people is by using customer personas or fictional characters created to emulate a genuine user who would use your service. When you adopt these personas, you can advertise using personalized messages that will ultimately reach the actual users they represent.

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