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The Small Business Guide to Geofencing Ads

April 28, 2021

What if you could turn every person who walks near your store into a paying customer? About 85% of Americans use a smartphone, and with geofencing marketing, you can find out who’s in your area and target ads directly to their mobile devices.

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Group of sales professionals in an office brainstorming for their business' advertising campaign.

Advertising Campaign: 10 Ways to Tell if Your Campaigns are Working

July 22, 2021

In today’s marketing world, tracking and determining if an advertising campaign is working has become more and more challenging. Marketers and business owners may not always see a direct conversion…

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Female real estate agent using a laptop for advertising her company to its future customers.

5 Ways Real Estate Agents Should Use Advertising to Target Prospects

July 19, 2021

Why should a real estate agent advertise? What are some of the best advertising techniques a real estate agent can use when striving to obtain new clients? Advertising––or lack of…

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Two businesswomen using a tablet device to connect with their customers through their business website.

10 Reasons Why You Should Be Advertising Your Small Business

July 1, 2021

A small business can sometimes develop doubts about whether to advertise. This is primarily due to a lack of adequate funds or tight competition. But in reality, advertising can be…

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Businessman holding his packaged product and while using a laptop to manage his e-commerce business.

Why Native Advertising is Key to E-Commerce Success

June 28, 2021

With the ever-competitive digital market, many businesses, particularly e-commerce, are currently flexing their muscles in a bid to have a competitive edge. And as an entrepreneurial business, you shouldn’t be…

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Team of business professionals in the office brainstorming about effective product advertising.

A Small Business Guide to Determining Advertisement Effectiveness

June 24, 2021

In recent years, it has become increasingly difficult for marketers to track advertising in general, whether native, regular display, or other types. It seems like marketing attribution is only going…

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Businesswoman shaking hands with a female applicant for her restaurant.

Native Advertising: How Restaurants Can Use it to Hire

June 21, 2021

Finding employees is becoming a serious headache for small businesses––especially restaurants. This is due to their lack of funds and the increased competitiveness among other local restaurants. With the current lull…

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10 Ways to Promote your Local Business in 2021

June 17, 2021

It takes five to seven seconds to start forming brand awareness. Meanwhile, it only takes 10 seconds for someone to make a decision based on visuals. Without a strong marketing strategy, these 10 seconds could be fatal for your growing brand awareness. Here are 10 tips to promote your business and make strong first impressions for every post!

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Buyer Intent Advertising: How to Use Data

June 14, 2021

While large companies like Apple or Coca-Cola can afford to advertise wherever, smaller businesses need a strategy. Fortunately, buyer intent, or a consumer’s willingness to buy, offers small businesses the data they need to develop these strategies

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