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Female small business owner shooting a TV ad to feature her business' products and services.

2021 is the year small business breaks into TV advertising. Television networks are no longer too big, too monolithic for small business marketing. From impressions to dispersed networks, small businesses finally have the opportunity to reach broad television audiences during their individual prime times. Small businesses have always looked for clever, accessible ways to advertise, and, traditionally,…

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Group of sales professionals in an office brainstorming for their business' advertising campaign.

In today’s marketing world, tracking and determining if an advertising campaign is working has become more and more challenging. Marketers and business owners may not always see a direct conversion or how clearly things are working, especially with cookie-based tracking on the decline, But despite the challenges, you still need to tell if your advertising…

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Female real estate agent using a laptop for advertising her company to its future customers.

Why should a real estate agent advertise? What are some of the best advertising techniques a real estate agent can use when striving to obtain new clients? Advertising––or lack of it can make or break any business or professional service, including real estate. Realtors can transform their sales rates by targeting their ads toward the…

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Two businesswomen using a tablet device to connect with their customers through their business website.

A small business can sometimes develop doubts about whether to advertise. This is primarily due to a lack of adequate funds or tight competition. But in reality, advertising can be one of the most crucial aspects of any business as it directly connects the business to its most vital need: customers.  So, despite the size…

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Businessman holding his packaged product and while using a laptop to manage his e-commerce business.

With the ever-competitive digital market, many businesses, particularly e-commerce, are currently flexing their muscles in a bid to have a competitive edge. And as an entrepreneurial business, you shouldn’t be left behind. All marketers want to account for every dollar spent on digital advertising in terms of the ROI. And the rapidly growing native advertising…

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Team of business professionals in the office brainstorming about effective product advertising.

In recent years, it has become increasingly difficult for marketers to track advertising in general, whether native, regular display, or other types. It seems like marketing attribution is only going to get trickier, with the advent of the so-called “cookieless future.” The thing is, you need to know how your campaigns are performing. After all,…

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Businesswoman shaking hands with a female applicant for her restaurant.

Finding employees is becoming a serious headache for small businesses––especially restaurants. This is due to their lack of funds and the increased competitiveness among other local restaurants. With the current lull in hiring and the opportune boom in native advertising (Time Inc. reported that close to 90 percent of younger internet users from millennials to Gen…

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While large companies like Apple or Coca-Cola can afford to advertise wherever, smaller businesses need a strategy. Fortunately, buyer intent, or a consumer’s willingness to buy, offers small businesses the data they need to develop these strategies

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Businessman using a tablet device to locate customers through geo-targeting.

In the current competitive world of digital marketing, you need to leverage your marketing campaigns to get ahead of your competitors. One of the strategies businesses use To ensure their marketing is successful, businesses use location-based approaches such as geo-targeting. Geo-targeting is a type of marketing that sends advertising messages based on the consumers’ location.…

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