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One way to ensure your ads target the right people is by using customer personas or fictional characters created to emulate a genuine user who would use your service. When you adopt these personas, you can advertise using personalized messages that will ultimately reach the actual users they represent.

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What if you could turn every person who walks near your store into a paying customer? About 85% of Americans use a smartphone, and with geofencing marketing, you can find out who’s in your area and target ads directly to their mobile devices.

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The global advertising market is on track to reach a market value of over $760 billion by 2024. Allocating an advertising budget is now essential to the success of any business, regardless of size and location. However, many business owners don’t know their advertising options, especially with the constantly expanding market we live in today. With AdCritter you can access the most up-to-date marketing techniques without needing to break the bank!

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If you’re one of the 33% of businesses who aren’t on social media, it’s time for a change– and fast. Social media for small businesses is an excellent tool for gaining traffic and building a brand. Not sure where to begin? Here’s a guide to learn how small businesses can optimize social media.

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