History

Gabriel and Eric came together in 2014 to found AdCritter’s parent company using their respective expertise in marketing and technology. Our first clients were in healthcare, a hotbed industry here in Nashville with unique regulatory requirements for online advertising. Our progress there positioned us well to begin serving clients in the defense industry, which pushed our data and targeting technologies to new levels. Soon we were providing data and advertising technology to Fortune 500 clients in a variety of industries.

AdCritter was birthed to bring many of these same technologies to small and medium-sized companies, but with a simplified and easy-to-use interface. Programmatic advertising, geotargeting and customized audience creation are no longer the exclusive domain of giant agencies. AdCritter is proud to have made these technologies available to everyone.