Frequently Asked Questions

GENERAL

AdCritter is a simple platform for doing local programatic advertising outside of the Google/Facebook duopoly. It has a significantly lower CPM than either Google or Facebook with very similar click-thru rates, giving a much lower cost-per-action.
Offering programmatic advertising sets you apart from most small agencies. It gives your business an important “third leg” so you are not completely dependent on the Google/Facebook duopoly. It gives your clients a better return on their ad spend. Perhaps most importantly, without programmatic your digital offerings are simply not complete.
Yes! When you setup a campaign in AdCritter, you can simply check a box to automatically retarget users. You have the option of using the same ads as the regular campaign, or providing a new set of ads for the retargeting efforts.
Yes. Much like with Google and Facebook, AdCritter allows you to do conversion tracking of your programmatic campaigns by adding a simple line of code to the landing page.
AdCritter has integrated machine-learning from Forensiq to detect and filter traffic quality at all times. Forensiq is an award-winning fraud detection platform accredited by the Media Rating Council (MRC) for SIVT detection, filtration and viewability measurement.
Ads appear across the entire Internet ecosystem on all types of devices. Ads are restricted from appearing on unsafe, inappropriate, violent and pornographic site categories by default. You may also designate additional sites or categories of sites that you do not want your ads to appear on.
In addition to not running campaigns within the unsafe / inappropriate iAB content categories, AdCritter also carefully selects publishers and supply-side platforms that represent the best quality placements. Ads are restricted from appearing on unsafe, inappropriate, violent and pornographic site categories by default. You may also designate additional sites or categories of sites that you do not want your ads to appear on.

COSTS & REPORTING

No. AdCritter does not have any monthly fees or minimums.
Your reports will contain all of the standard ad metrics (impressions, clicks, conversions, costs, etc.) and campaign analysis tools you would expect. For agencies, reports are also broken out by client.
Ads are paid for by the agency, allowing you to bill your clients separately according to your business model. You simply set up a payment method as part of your account and it is billed when your account balance reaches the replenishment threshold.
The standard CPM on AdCritter is $4, which applies to most campaign types. Campaigns to very specific audiences may have a higher CPM.
Analytics are updated daily.

TARGETING

Virtually any way you like. Target by Audience, Location, and/or Keyword. AdCritter has powerful tools for targeting in each of these categories.
Rather than targeting specific websites, Audience Targeting allows you to target certain people or groups of people. You can use our Audience Builder to create an audience, upload an audience you already have, or have us build one to your exact specifications.
AdCritter makes it easy to build audiences based on demographics, interests, occupations, and a host of other categories. We can also tailor-make an audience based on virtually anything you like. Need to target CEOs of basket companies who own a lama? Just ask!
Yes. We can match an audience to your existing customer data, delivering ads only to the individuals you specify.
With Keyword Targeting, we only deliver your ads on webpages that contain the keywords you specify. It works much like the advertising you’ve done through Google Display Network, but at a much lower cost.
AdCritter allows you to target ads based on location within the United States. You can target by state, by metro region, or by zip code. This is particularly useful for small local businesses. Geotargeting and geo-fencing, which allow you to target based on GPS coordinates, is coming soon.

CLIENT MANAGEMENT

As many as you have! Setting up additional clients is always free and easy on the AdCritter platform.
Yes. You will be able to manage the budgets, campaigns and reporting for each client separately.
Yes. The reports for each client and each campaign include ad spend at the campaign-level and ad-level.

TECHNICAL

Programmatic advertising is the automated buying and selling of online advertising. Before AdCritter, the complexity and cost of implementing programmatic campaigns kept it out of reach for most local businesses.
Each ad is given a unique identifier that is used to track impressions, clicks and conversion events on the landing page. The results are visible on the AdCritter dashboard for every ad in every campaign for each of your clients. This same unique identifier is also passed as a URL parameter to the landing page for further evaluation in Google Analytics.
RTB (Real-Time Bidding) is a subset of programmatic advertising and involves the purchase of ads through real-time auctions.
In addition to the unique identifier for each ad, AdCritter allows you to pass the following as optional URL parameters: client identifier, campaign identifier, and device type.
AdCritter allows you to submit ads of all sizes, including the most popular: 300x250, 728x90, 160x600, 320x50, and 300x50.
AdCritter video ads are MP4 (H.264) videos. This provides the greatest possible coverage.
AdCritter supports the following video sizes: 4:3 Ratio, 16:9 Ratio, 5:3 Ratio
There are three recommended durations for video ads. 15 seconds, 30 seconds and 60 seconds.