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10 Ways to Promote your Local Business in 2021

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It takes five to seven impressions to start forming brand awareness. Meanwhile, it only takes 10 seconds for someone to make a decision based on visuals. Without a strong marketing strategy, these 10 seconds could be fatal for your growing brand awareness.

Here are ten tips to promote your business and make strong first impressions for every post!

1. Build Your Brand

Take time to develop your company’s:

  • Mission statement
  • Vision statement
  • Personality
  • Voice
  • Tone
  • Logo
  • Font styles
  • Image styles
  • Color palette

Once you establish your brand guidelines, stick with them. Inconsistent branding confuses your customers and dilutes digital marketing.

2. Research Your Customers

If you want to develop an effective local marketing strategy, start with research. You need to know who your customers are and what they care about to make specific content that appeals to their needs.

You can use your research to create personalized content with your target audience in mind.

Are you trying to reach a broad audience? Segment your larger audience into smaller personas based on:

  • Age
  • Gender
  • Location
  • Household income
  • Marital status
  • Career
  • Education
  • Hobbies
  • Interests
  • Pain points

Then, you can create content with each group in mind. You can also create posts for different locations if you have more than one store. 

Research the keywords your customers use in a search, too. What do they care about? What questions are they asking online?

You can create content that answers their questions. Let customers know that you’re there to help!

3. Update Your Website

About 88% of shoppers won’t return to a website after a bad user experience (UX). In fact, people form 75% of their judgment about your credibility based on aesthetics. An unappealing website could scare consumers away.

If you want to promote local business successfully, update your website with UX design in mind. UX design ensures your site is easy to use and appealing. People will stay on your site longer as a result.

You can update your website by:

  • Speeding up page load times
  • Getting mobile optimized
  • Using shorter sentences and paragraphs
  • Organizing content under headers and subheaders
  • Using easy to read fonts
  • Updating the navigation
  • Creating easy-to-use forms
  • Balancing text with visuals

4. Craft Unique Content

Start creating unique content for your website, including:

  • Blog posts
  • Videos
  • Infographics
  • Polls
  • Quizzes
  • eBooks

Use keywords to inform your content creation strategy. Use eye-catching visuals to draw people in. Make sure to demonstrate your experience and expertise.

You can establish yourself as a thought leader in the industry and draw in more business.  

5. Get Search Optimized

Nearly 70% of all online experiences start with a search engine like Bing or Google. Needless to say, we rely on Google for almost everything.

Unfortunately, only 0.78% of Google users look at the second page. If you’re not ranking at the top of search pages, you could struggle to promote local business.

Instead, use search engine optimization (SEO) to improve your ranking. A higher ranking will help you appear each time someone searches for your product. You can develop more local brand awareness as a result.

Search engine optimization can also help you:

  • Develop brand recognition
  • Rank ahead of competitors
  • Increase traffic to your website
  • Build brand trust and loyalty
  • Establish your credibility as a thought leader in the industry
  • Boost leads, conversions, and sales
  • Improve your ROI

To develop a strong SEO strategy, you’ll need to optimize your website content. Use your audience research to target the keywords people use to find your business. Then, create fresh, engaging content based on those keywords.

Keyword Optimization

When optimizing your content, have one target keyword for each post. Place the target keyword in the:

  • Page title
  • URL
  • Opening paragraph
  • Body text
  • Closing paragraph
  • H1 header
  • Meta description
  • Image alt text

Yoast is a great SEO tool to use to optimize.

Local SEO

If you want to generate more foot traffic to your store, consider local marketing strategies like local SEO. Local SEO can help you reach more local customers online.

To optimize for local SEO, start by creating location-based content on your website. Use long-tail keywords that feature your region.

Then, optimize your Google My Business (GMB) listing. Small businesses use GMB to provide consumers with helpful content. For example, your listing will display your:

  • Business name
  • Phone number
  • Address
  • Website
  • Store hours
  • Customer reviews
  • Business updates

Keep your GMB listing up to date. You don’t want to confuse customers! 

6. Create Ads

Native advertising can help you reach more local customers online. Your digital ads will display on social media, search pages, and web pages.

You can use native advertising to display targeted ads. For example, you can create different ads for different areas. Then, use location-based messaging within your ad language.

Don’t forget to create a dedicated landing page for each region, too.

With ad targeting,  your target audience is more accessible than ever before. Audience-based targeting will ensure your messages have more of an impact. You can target customers based on interests, behaviors, and demographics.

More precise ad targeting can help you avoid unnecessary spending.

You can even use unique targeting for specific business types. For example, a restaurant’s dinner ads can appear just as people get hungry. The platform will continue learning and optimizing your ads as well.

Continuous optimization and automation can help you avoid unnecessary spending. You can generate more leads and conversions at the same time. Your ROI will rise as a result!

7. Engage With Email

Once you start generating email subscriptions from your website, nurture those leads! Send targeted emails to your subscribers. You can segment your lists based on behaviors and interests.

That way, your messages will sound more personalized. You’ll have an easier time connecting with your target audience as a result.

You can use email campaigns to draw people back to your website. You can even encourage people straight to your shop.

Consider sending regular newsletter emails that feature your blog posts and content.

Then, use a strong call-to-action (CTA) to generate more leads. 

8. Stay Social

Don’t forget to stay social! You can promote your local business using social media. Social media is a great way to remain connected with your target audience.

You can let them know about the latest sales and discounts.

Try hosting contests on social media, too. For example, you can offer a prize to the 100th customer of the day. Imagine the flood of fresh customers you could draw in!

Do you know a local influencer your customers already love and trust? Consider using influencer marketing. Influencer marketing can boost your brand reach and credibility.

The influencer can talk about your business with their audience. Influencers promote local business, helping you reach more leads.

9. Request Reviews

Ask happy customers for help with your local marketing strategy. For example, you can ask customers to post their reviews. Gaining new reviews on your GMB listing could boost your ranking.

You’ll appear in front of more customers as a result.

Meanwhile, your brand credibility will grow. Customers might have an easier time trusting your business if you have five-star reviews.

Otherwise, consider developing a referral program. You can reach new customers and reward your loyal customers for their help. You could generate repeat sales as a result. 

10. Analyze and Optimize

As you use these tips for local businesses, take the time to review the results of your campaigns. Which strategies are working? Which are falling flat?

You can learn from the data you gather, then optimize your campaigns!

Reach Out: 10 Tips to Help You Promote Local Business

Learning how to promote local business can set you up for long-term growth and success. You can reach more customers and draw in new business. Give these ten tips for local businesses a try today!

Ready to expand your reach? We’re here to help.

Discover our three-step process today to get started.

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